Newspaper

• Distribution to the Buyers of Aviation Goods and Services

  Our Newspaper is distributed to the known and potential buyers of aviation products and services or those who seriously influence the purchase of aviation goods and services.

  Posted or delivered direct to the owners or executives of aviation businesses and to aviation technical specialists . The paper is also electronically sent to those who request the electronic version.

  Aviation News carries your message through the Asia Pacific region to Key Executives and Personnel at:

  • Every airline;

  • Every non scheduled, Airwork and flying college operator ;
  • Every significant maintenance facility;
  • The aviation spares and support companies;
  • The corporate aircraft owners;
  • The regulatory authorities for airworthiness, operations, airways and airports;
  • The aviation defence community.

• Reach

  • Aviation News is firmly grounded in the mature market and large aeroplane population of Australia and New Zealand.

  • Expanding, Aviation News is now distributed through the Pacific Islands and the countries of Asia. Whilst aircraft numbers are smaller in these countries the business of aviation  is increasing as the aircraft population expands. In addition the Asia Pacific aviation market is coalescing into a regional market rather than many national markets.

  • Asia Pacific Aviation News reports and serves this increasing aviation activity

   

  Our Web Site carries the current and past issues of the paper plus it delivers Breaking News daily. Breaking News and periodic feature stories and comprehensive web based photographic displays, encourage aviation people to return to the web site regularly which increases readership of your advertising. Also featured are industry sectors plus links to aviation sites across the world.

   

  Circulation and Readership

  The paper is now a member of the Circulation Audit Bureau (CAB) and has been audited for the full year to 30th September 2005 with an audited net circulation of 7,387 broken down as follows:

  NSW 2,306;  Vic 1,408; Qld 1,568; WA 682; SA 457; ACT 203; NT 165; Tas 93; Overseas 505.

  Since the audited period, the circulation has grown to  9,500 printed & distributed copies + over 1,000 email versions sent to subscribers, to the end of December 2005. Plans are being affected to continue lifting the level of audited circulation to around 12,000 during the first half of 2006. This is being achieved through a number of initiatives, including the following:

  • Increasing distribution within New Zealand to all helicopter owners and all recognised single and twin engined aircraft owners and operators

  • In partnership with significant advertisers, increasing the bulk penetration of the paper into the Asian and middle eastern regions by leveraging the mailing list penetrations of those advertisers

  • Deepening of the number of approved aircraft types appearing on the Australian aircraft register, so that the only aircraft not covered, for practical purposes, are balloons and a large range, but not all, of amateur built aircraft owners

  • Distribution to around 2,000 listed public companies in business sectors that are buyers or users of corporate aircraft and charter aircraft, both fixed and rotary wing

  • Greater penetration into all forms of military aviation, covering Army, Navy and Airforce

  Our readership is estimated to be well in excess of 3 per copy or 30 Thousand plus readers within the aviation community. The readership numbers have been substantially increased following the introduction of an electronic version of the paper and its availability on our enhanced web-site.

Advertising cost.

Advertising placed in the newspaper is automatically included on the web site free of charge. This continues your exposure over a longer period but without additional cost.

• Our Claims

• Aviation News prints more aviation news in one issue than most traditional daily newspapers print in a year.

• Aviation News covers the Australian aviation industry plus delivers the Asia Pacific region as a bonus. Other magazines barely deliver an Australian industry audience from a newsagents stand.

• Aviation News penetrates and talks to the industry not the aviation enthusiast.

• Aviation News uses tabloid size to give advertising impact. Your advertising dollar buys more space per dollar.

  • Comparative impact effect of Asia Pacific Aviation New's A3 tabloid size glossy newspaper compared to a glossy A4 equivalent magazine

   Comparative size of an A4 Magazine

  

versus

 

    Asia Pacific Aviation New's - A3 Tabloid Newspaper

• Aviation News uses a newspaper format to deliver economy and distribute news in a matter of fact way.

World Wide Web site

Advertising may be placed on the web site at anytime and not only after appearing in print but prior to printing. Stories featured in breaking news will be expanded in the forthcoming issue.

• Web Statistics

  • The growth of our web site has been exceptional and it now receiving over 140,000 hits per month.

  

  • This exceptional growth represents over 12,000 visitors per month.